Amorim's Critical Error? Challenging The Executives and the Infallible Executive Tier

Itbecame clear the manager could survive defeat by lower-league opposition. He weathered an important continental showpiece against a particularly poor Tottenham teams for many years. He could survive losing at home against West Ham and Wolves, finishing 15th, the tactical inflexibility, undermining some of the club’s best academy products, the 32% win rate, calling the squad the poorest in Manchester United history. But there was a single opponent with whom the Portuguese coach would not be allowed to dance. You come at Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight right-back during Blackburn Rovers' title-winning campaign, the coach took on the executive and seems to have failed. The most casual observer will notice the paradoxical situation: a manager who often railed his squad for failing in one-on-one duels crumbling when confronted by the white heat and formidable presence of one of England's top division's most intimidating football executives.

And frankly, this whole bruising episode seems to paint the director in a whole new light. Perhaps it might have been easy, given his brief stint in a similar role with the Saints, to regard him as merely a drudge within the club's structure: a man who owed his position largely to his friendship with his former boss a fellow executive rather than any demonstrable skill. How wrong we all were. By masterfully outsmarting the club's celebrated manager, as he outmanoeuvred the unfortunate Dan Ashworth before him, he has demonstrated as one of football's true generals: a tactical intellect of which the club's competitors are now justifiably concerned.

The Strategic Conflict Regarding Formation and Ideology

For example, it was Jason Wilcox , after having been part of the leadership that hired the rigid 3-4-3 advocate the coach in the first place, was instrumental in trying to persuade Amorim to abandon his favored 3-4-3. Naturally, these pleas were resisted. But perhaps such directives hold greater authority when delivered by a man of a man the impeccable soccer background he possesses, a veteran of international appearances and a role in a title-winning side decades past.

Perhaps in time he might agree to outline his reasoning to the rest of us. Maybe one day questions may arise regarding why the coach is departing with a full payout, without any compensation reduction clause in place. But Jason Wilcox speaks rarely in public, and with very good reason. The true intellectuals of this sport – individuals such as Jason Wilcox – function at a level exceeding our prosaic understanding. If he ever did speak, most likely all we would hear is a series of ultrasonic blips and four-dimensional whirring. Desiring an explanation is not the same as being ready to comprehend it.

Sir Jim Ratcliffe reportedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly suggested utilizing the attacker at right wing-back. Image: Getty Images

The Ultimate Authority Behind Command

Naturally, in training our focus on the sporting director we overlook the real power behind the modern United throne. The director is, after all, merely executing the directives of his ultimate line manager Sir Jim Ratcliffe, who in private has emphasized his desire for a back four. According to reports, the owner has also proposed playing Bryan Mbeumo as a right wing-back. The owner is eager for the club to adopt analytics and analytics. According to ESPN, in an executive meeting early in his minority ownership, he announced that United’s style to football “will be decided in this room”.

After all, Sir Jim is an expert in this technical football matters, drawing from his previous experience in industry and sailing. Most importantly he remains incredibly rich, and it is known, the rich are the best of us: more perceptive, more wise, strategically brilliant, fundamentally better. Who else could one trust to manage an enlightened programme of austerity, the construction of a new stadium that looks similar to an abstract design, the signing of Benjamin Sesko?

A New Football Hierarchy: Directors Over Coaches

This represents a shift that is becoming prevalent in top-tier football. For decades, clubs foolishly delegated big footballing decisions to low-level employees like managers, talent spotters – even footballers. Maybe previously possible for a young, innovative manager with ideas and energy to join an organization and see their vision supported to fruition. Yet how many businesses have these guys established? How many mass redundancies have they overseen? Better by far to place the real power where it belongs: the executive class, the open-necked shirt brigade, the individuals with impressive LinkedIn profiles. Better by far to decide the tactics by the directors and hire someone who can tailor their methods to suit. If coaches were once chefs, they have become more like Deliveroo drivers: not responsible for the product, but still ultimately answerable if it arrives cold or fails to meet standards.

Nowadays, a coach's role has become less about crafting the philosophy and more about marketing it: the receptionist on the front desk, the public face of an organisation they can do little to influence. Enzo Maresca takes a squad of very young players into the Champions League and wins two medium-sized trophies, and essentially is dismissed for talking. Wilfried Nancy finds his standing damaged whereas those individuals who appointed him continue to make errors another day.

A Neoliberal Football: Accountability for the Coaches

And perhaps in a small way this is simply neoliberalism in action: the rise of a privileged elite who are infallible, whose choices remain untouchable, whose errors can invariably be resolved by sacking without explanation. Appoint the system coach only to fire him for playing excessively 3-4-3. Bring in the process guy and later bin them for requiring excessive time. And above all be grateful; for the incremental increases in ticket costs, for your new summer signings, for the fact that the adults – however well qualified – are in charge.

Kathleen Burgess
Kathleen Burgess

A tech enthusiast and cloud architect with over a decade of experience in helping businesses optimize their digital infrastructure.